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COACHINGFROM KAJABI

“Retention doubled. Revenue doubled. The personalisation is what changed everything.”

James Okafor — Executive coach
James Okafor
Executive coach · London
REVENUE IN 90 DAYS
71%
COMPLETION RATE
$240K
ARR FROM $120K
BEFORE

The starting point.

James had been on Kajabi for four years running a six-figure executive coaching mastermind. Completion rates were 38%. Customer support was Cam-coloured chaos. Every time he tried to personalise the experience, he hit a wall.

AFTER

The transformation.

Three months after migrating to Karios, retention hit 71%. ARR doubled. The 1:1 AI coach embedded in every cohort means each executive gets context-aware messages that reference their stage and goals — without James having to write any of it.

THE STORY

How it actually unfolded.

The migration took six days. Karios moved 487 active members, 82 completed cohort runs, full payment history, the email list, and three years of recorded sessions. James spent the week sleeping like he’d never slept.

The first cohort that launched fully on Karios had a different texture. Visitors hitting the sales page got a different headline based on whether they’d come from LinkedIn (operations-focused) versus an executive-coaching newsletter (career-pivot-focused). Every email they got was personalised at the segment level.

Inside the programme, the 1:1 AI coach surfaced different reading and exercises to each member based on the diagnostic they took at week one.

James says the wildest thing was the support tickets dropped 60%. The system was answering questions he used to answer at 11pm.

The platform stopped being a tax on my time. It started being a leverage point on my income.


James Okafor
Executive coach · London
THE STACK

What James runs on Karios today.

  • Karios LMS
  • Karios community
  • Personalisation engine
  • AI coach
YOUR TURN

What if your story was the next one here?

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